Spring with Eric Underwood

Eric’s infectious joie de vivre and playful charm personifies the energy of spring, and his love for fashion makes him the perfect storyteller for the spring season.

Eric was born in Maryland, in the US, and has enjoyed a successful dance career joining the American Ballet and working in theatre, later joining the Royal Ballet as a soloist and is currently in filming for the new movie version of Cats the musical.

Being taken under the wing of the fashion industry, Eric has worked with Nick Knight, David Bailey, Kate Moss and Rankin. Over the last two years, Eric has been in campaigns and digital activations for Tommy Hilfiger, Samsonite, Givenchy Fragrance, Tod’s, Mont Blanc, Woolmark and H&M. His editorial work includes Esquire, British GQ, New York Times and FT How To Spend It.



Eric took the lead in directing movement for the spring fashion shoot on location at Bicester Village, which paid homage to La La Land and other great musicals. He worked closely with photographer Robert Fairer to capture the Spring Fever imagery, which features this season’s trends of fluid wearables and bright jewel colours.

Take a look behind the scenes by viewing the video below!