Gina was established in 1954 in London by master shoemaker Mehmet Kurdash. He had a dream to make glamorous, handmade shoes and named the company after his muse, movie icon Gina Lollobrigida. Throughout his life, Mehmet would never compromise on quality and crafted his own designs out of the most beautiful skins. Today, Gina is renowned worldwide for its exquisite sculptured footwear and handbags, remaining the last and only British designer label creating luxury footwear in London today.