Founded in Switzerland in 1918 by Georges Schaeren, Mido takes its name from the Spanish “Yo mido”, meaning “I measure”.

Mido has been a global benchmark in Swiss-made mechanical watches for nearly a century, and the brand’s philosophy combines innovation, aesthetics and functionality. The brand shares these core values with some of the world’s most iconic architectural masterpieces, from which it draws inspiration for its collections.

Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the brand’s refined, understated designs give them a resolutely timeless quality: its watches are designed to stand the test of time.


Discover at the Hour Passion boutique.