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Please note the L’Atelier boutique is now closed.
French jewelry designer Aurélie Bidermann is renowned for her exquisite craftsmanship. Her eponymous fashion and fine collections are bohemian and draw on nature – think shells, leaves and animals; Travel from an early age, substituting the straight lines and zinc rooftops of Paris for the emerald green jungle canopies of South America; the sensuality of the Pacific isles; the explosion of colour of mysterious flowers and the cobalt blues of an endless ocean.
Suffice to say that jewellery in Aurelie Bidermann’s eyes is equated with spontaneity, exuberance and joy. She kicks off her business on her own, wearing the hats of designer, advertising guru and PR person. There’s cotton braiding as well as colourful gems, silhouettes of elephants and mother-of-pearl dragonflies. It’s all so gloriously uninhibited, with an itinerant, organic twist; there’s no distinction between precious gems and costume jewellery, from now on what’s important is to showcase femininity and to please. When her first boutique opens its doors, it’s much more than a retail space, it’s a story within four walls spanning Palm Springs, Rio, Jaipur and Saint-Germain-des-Pres.