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The Links of London story started 25 years ago with a request to create bespoke salmon-shaped cufflinks to be used as corporate gifts. As a result, the brand was founded on the principles of high quality design, materials and craftsmanship. Also core to Links of London has been our timeless yet innovative design, incorporating an essential Britishness, setting the brand apart. We remain true to our origins today across our expanded offering that now includes men's and women's jewellery, watches, gifts and accessories.
The newly designed boutique, inspired by Georgian Townhouses, offers a light, airy space to view the adored jewellery and watch collections. The Links of London classic, yet playful brand identity has been carried through the store with finishing touches including the Sweetie inspired table and three ring logo lights.