In 2003 following an inspirational trip to Tokyo, Superdry was born. The streetwear label fused vintage Americana style and Japanese-inspired graphics while adding a British edge.
The brand is known for the quality fabrics, authentic vintage washes, unique detailing, innovative hand-drawn graphics and beautifully tailored fits with contemporary styling. The popular brand brings the unique spirit of Japan to British design through men’s and women’s premium fashion and accessories, from casualwear to embellished pieces, t-shirts and jackets to expertly designed denim, with customer service being a key part of the success of Superdry. The distinctive style and signature spirit has gained exclusive appeal including an international celebrity following.