Swarovski was founded in 1895 by Daniel Swarovski, a bohemian inventor and visionary, who moved to the village of Wattens, Austria, with his newly invented machine for cutting and polishing crystal stones. Ever since, Swarovski has stood for innovative and affordable luxury.
Swarovski has grown to be the world’s leading producer of precision-cut crystals for a range of markets, from fashion, jewellery, and lighting, to architecture and interiors. Today the company is still family-owned and run by 5th generation family members, and now has a global presence in more than 120 countries. Swarovski creates high-quality collections that fit every occasion, with pieces including necklaces, earrings, watches, bracelets, accessories and figurines. Whether classic, timeless or opulent and extravagant – Swarovski makes every moment of your life sparkle.