True Religion

Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.

Today, True Religion is known not only for its denim, but also for its vintage inspired knit and woven sportswear. True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flare have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.

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