Brand Spotlight: Savoy Taylors Guild

The History

To celebrate the newly re-opened boutique, we look back at the history of this classic menswear brand

Guest Editor Claire Stewart 

Influenced by the traditions of Savile Row, Savoy Taylors Guild is the heritage tailoring brand steeped in British values.

Established in 1906, Savoy Taylors Guild first opened its doors on London’s prestigious Strand with an aim to supply high grade outfitting for men, in commodious surroundings, giving honest value and exercising an unceasing effort to satisfy the wishes of its customers.

This grand vision still stands today, with modern men following in the steps of generations before them who counted on Savoy Taylors Guild’s brand of understated luxury to outfit them for business and leisure.

 

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Now, the storied brand has unveiled its latest incarnation in Bicester Village with a new concept store designed in homage to its much-loved original Strand store.

The original store, which adjoins and was once owned by The Savoy Hotel on the Strand, boasted an ornate wooden store façade with original features like the elegant brass-fronted windows that were, and still are, an immaculate example of the craftsmanship of the times.

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Its re-designed Bicester Village store nods to the stately grandeur of the brand’s original Strand location. Taking its design cues from classic English country homes, it’s fitted out with elegant wall panelling and moulded plasterwork, complimented with polished marble, high gloss timber and deconstructed upholstery.

 

In its early days, Edwardian gents were delighted at the extensive choice of the very latest in superb styles available in Savoy Taylors Guild stores. Today, the brand offers contemporary menswear collections, including aspirational own-label suiting and accessories. Quintessentially British, its line of modern classics is crafted from highest quality wool with over a century of heritage stitched into every piece.

 

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Complementing its in-house line-up, well-dressed gents can also shop from exclusive collections of tailoring with cloth from respected Italian mills Ermenegildo Zegna and Lanificio F.lli Cerruti Dal 1881, alongside a selection of premium brands including Ted Baker, French Connection, DKNY, Kilgour, Hardy Amies, Richard James and Joseph Cheaney.

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