Village News

Bicester Village launched the British Wool Collective boutique

British Wool Collective

In collaboration with the Campaign for Wool and the British Fashion Council, Bicester Village opened the British Wool Collective pop-up boutique in winter 2017 to showcase the very best of British and merino wool. The boutique is now closed.

The opening was enjoyed by members of the press, brand representatives, the Campaign for Wool, The Woolmark Company and The British Fashion Council, and we welcomed musician, cheese maker and documentary presenter Alex James to the Village, in order to support the campaign, in line with the release of his new film, Slowing Down Fast Fashion.


In support of the Campaign for Wool’s ‘Wool Week’ in the UK, the British Wool Collective boasts a remarkable assortment of knitwear from brands such as Pringle of Scotland, Chinti & Parker, John Smedley, Johnstons of Elgin, Brora, Crumpet and Markus Lupfer, along with Ross Barr, who is a graduate of The Prince’s Trust.



The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool, promote wool and wool-rich products to a national audience and help to support and grow the wool industry. Discover more at


All guerrilla knitting at Bicester Village has been exclusively created by famed specialist knitwear designer, Claire Nixon. Influenced by architecture, Nixon creates innovative knit designs by looking at negative space and how it creates shapes and shadows that can be intertwined into the pattern. As a fresh and exciting face in the industry, Bicester Village is delighted to welcome Claire’s wool installations for the festive season.

The British Wool Collective : Alex James for Wool Week