Interview with Amanda Wakeley

British fashion designer Amanda Wakeley reveals the secrets behind the perfect wedding day look…

Amanda Wakeley launched in 1990, how has the label developed since then?
From a small studio on the Fulham Road, Amanda Wakeley now offers a variety of lifestyle luxury products from bridal gowns, to ready to wear, to fine jewellery and a gorgeous range of handbags. We dress our woman for any of her special occasions; be it her wedding, her work meetings or brunch with friends.

Your collections often reflect your personal style, how would you define your signature aesthetic?
My aesthetic vision reflects sleek lines with an impeccable cut, exceptional quality and accessibly luxurious and cocooning fabrics.

When designing a new collection, what ignites your creativity?
I’m constantly working across a few collections and my design inspiration never stops. I find inspiration in people I meet, my travels, nature but most of all from architecture.

What does a typical working day entail for you as a designer?
At my studio, there’s always plenty of work to be done and fun to be had! From sketching with my design team, board meetings with my equity partners, fittings with the technical team or discussing strategy with my communications team; no day is ever the same.

What should brides keep in mind when deciding on the silhouette of their dress?
You’ll be spending up to 12 hours in your dress. It should move with your body, not against you. By the end of the night, it will be one of the most precious memories of your special day!

Can you share with us your top tips for bridal styling?
You will be wearing it all night long so it should be something that you feel absolutely gorgeous in!