Worn by royalty and numerous celebrities on the red carpet, Jimmy Choo celebrates their 20th anniversary this year...
This year Jimmy Choo celebrates it’s 20th anniversary, a huge milestone for the eponymous shoe brand that has consistently dressed the most fashionable and famous women over the last two decades. From the formative days when Jimmy Choo was favoured by the Princess of Wales, the brand has blazed a trail from Kensington Palace to the red carpet.
Famed for its innovative design, exceptional craftsmanship and enticing cut – a pair of Jimmy Choos have become a symbol of sophistication, attracting celebrities and royalty alike.
The brand has evolved over the years, from its routes as an East End atelier in the late 1990’s. The brand quickly caught the eye of the fashion cognoscenti and by 2008 Jimmy Choo was awarded Designer Brand of the Year by the British Fashion Council and ‘ACE Brand of the Year’ by the Accessory Council.
The Jimmy Choo label has thrived and gone from strength to strength over the years, winning the hearts of the great and the good. From a small stand alone shop in Knightsbridge the business has expanded to encompass over 140 stores worldwide and is present in some of the most prestigious department stores around the world. Today, women’s shoes remain at the heart of the brand alongside bags, Men’s shoes and bags, small leather accessories, sunglasses, eyewear and fragrance.
With its empowering attitude and fearless spirit, the brand has become a global phenomenon. Jimmy Choo shoes have been worn by Michelle Obama for the inaugural ball at the White House and by The Duchess of Cambridge to the Baftas, with the iconic pair being sold out globally within 48 hours.
Today, the brand lives on under Choi’s direction – and the sensual, daring yet intricate aesthetic continues to establish the power and importance of the shoe.