Printed Tees, hippy sunglasses and fringing galore, hold on to your flower crowns because festival season is in full force. We've taken notes and put together a guide for finding your style tribe, whether you’re a first-timer, a seasoned pro or somewhere in between.
The First Timer Easily spotted by your brand new wellies, a zippable bum bag – borrowed from one beaming dad – and the look of sheer terror on your face every time you lose sight of your plus one. You’re the designated person for snacks, sanitizers and even pocket-sized survival books. By day two that glossy first festival glow will have rubbed off thanks in part to a pop-up tent that just refuses to stay up. (notes: very relate-able for younger audience)
You are new to the festival scene but are quick to understand the lay of the land. You don't necessarily want to make any bold fashion statements but you want to blend in with the crowd and have a good time. (notes: more tame, could be good for wider audience)
Sporting: Whatever the weather dictates. Rain, hail, sleet, seriously you’ve come prepared for any eventuality.
Spiritual Home: Home sweet home, where the Wi-Fi is dependable and sheets are squeaky clean, on laundry day.
Style Icon: Cara Delevingne? You’re still undecided.
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Though you hail from the English countryside, your heart belongs to sunny California. Coachella may be thousands of miles away and you’ve had to settle for a smaller scale festival, but you’re determined to be there in spirit, dammit. You’re refreshing every blog and ‘zine covering the festival, while getting a temporary tat.
Sporting: A floral sundress with trendy cat eye sunglasses and some booties.
Spiritual home: Coachella....obviously
Style Icon: Alessandra Ambrosio
Get The Look
You’re a regular on the festival circuit and proud to be on first-name basis with a few event organisers – but you’ve given up on the mainstream ones; too many celeb bodyguards blocking your line of sight.
Sporting: A floral headband, neon T-shirts and cut-off shorts are your daytime uniform. And by night, you’ll dress to impress with a plunge-neck slip dress, a hippie bandana and high-top trainers. You’ll be dancing all night, so comfort comes first.
Spiritual Home: In the dance tent of every festival shuffling and waving your hands in the air like you just don’t care.
Style Icon: Only the reigning queen of festival cool, Alexa Chung