Wimbledon Style Tips With Jaeger’s Creative Director

Creative Director of Jaeger, Sheila McKain-Waid shares her top tips for attending Wimbledon in style

Sheila McKain-Waid

1. Master smart/casual dressing – it’s that fine line between being overdressed and underdressed. We say you can’t go wrong with a pair of sleek culottes and an easy Breton top. It’s nonchalant yet chic.

2. Always take a jacket – British summers are notoriously unpredictable, so it always pays to be prepared for unexpected downpours. Lightweight blazers and trenches are perfect – even if just draped around your shoulders.

3. Wear white – Wimbledon whites aren’t just reserved for the players. From dresses to blouses and handbags, no shade feels more summery. Just be careful with those strawberries…

4. Comfort is key – being a spectator involves a lot of sitting around, so it’s important you feel comfortable in your outfit. I’ll definitely be packing a pair of flats in my tote bag.

5. Don’t wear sportswear – Athleisure, yes, but not actual sportswear. Not only will you not be allowed into certain areas, but no one wants to be confused with one of the players.

Wimbledon Style Picks

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Jaeger sleeve lace dress
Jaeger
£199 £99
Sleeve lace dress
Jaeger Oval link chain necklace
Jaeger
£65
Oval link chain necklace
Jaeger Men's dinner shirt
Jaeger
£65 £29
Men's dinner shirt
Jaeger Harper clutch
Jaeger
£65 £29
Harper clutch
Jaeger
£99 £60
Linen shirt
Jaeger Men's mohair waistcoat
Jaeger
£125 £59
Men's mohair waistcoat
Jaeger
£99 £49
Slim leg jeans
Jaeger
£60 £40
Breton striped top
Jaeger
£99 £49
Harper crossbody bag
Jaeger
£175 £110
Boucle jacket